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These games don’t actually exist, I’ve just made them up. However, given the appetite amongst the general public for allowing a computer to tell them how old their brain is, what to do to lose weight or what to eat, whilst also training their eyesight, arithmetic and word-power (in a range of languages), surely things like this are right this moment being brainstormed, or plucked from the sessions of blue-sky thought of some software developer out there.

Probably the biggest success so far in the genre of the aspirational, quasi-educational training game has been Dr Kawshima’s Brain Training, which still sits at the top of Amazon’s Nintendo DS bestseller chart two years after its release. It promises, through a series of games and puzzles, to calculate the age of your brain. Now, I’m no neuroscientist, but isn’t your brain going to be, well, the same age as the rest of you? And how exactly is 20 minutes of puzzles or fucking sudoku a day likely to make a major difference?
Surely, in fact, an older brain would actually be an advantage in that having had more experience and more opportunity for learning, it might have gathered a greater range and depth of knowledge. Which makes the whole thing readily apparent as just another factor in the whole biopower construct that so much of modern society seems to revolve around: health=youth=attractiveness, all of which are within your reach if you put in the requisite hours in the gym, fork out for the latest miracle skin cream/cosmetic surgical procedure. So, therefore, it is little surprise that the brain gets treated like just another muscle that, given regular workouts, will remain in shape. In itself, this attitude is not necessarily harmful, but surely reading a book would be just as effective a mental workout. However, knowledge is not so readily ranked as performance in puzzles, and our economic system seems to have incubated a love of targets, objectives, grades, scores and the easy psychic reward they offer in completion. Therefore, just as a significant proportion of our society prefer pounding a treadmill in a shiny chrome and glass gym to a long rambling walk in terms of physical exercise, so Brain Training will be preferred by many to the act of actually thinking about something.
All of which seems to fit the whole phenomenon into the same capacity-over-content way of thinking as Infinite Thought’s fantastically ominous portrait of ‘Studies Studies’ as the future of education, keeping brains ticking over without ever attempting to fill them.
Footnote - Honourable mention in terms of horrendousness for this:
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“There are two versions of the game – one for boys and one for girls. The two versions have a different selection of minigames designed to appeal to sons and daughters alike, with the boy version featuring games like “toy train” or “drive the car,” and the girl version offering games like “colour the animals” or “little kitchen.” I Did It Mum offers simple but fun challenges for this age group, which they can enjoy completing with a parent. Additional feature allowing a voice recording option for Mum to encourage their child when completing the minigames.”
Win your Mum’s (because Dad is no doubt out earning a wage, or watching sport or something far more important than spending time with their child) approval by conforming to gender stereotypes. Fantastic.


